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Experience The Aniko Difference

See how we transform concepts into successful realities.  Our case studies highlight the varied and effective solutions we've delivered, showcasing real results for brands like yours.

Innovation

Beauty | Hair Care | Sun Care | Baby | Medical Devices | Sexual Health | Women’s Health | Vitamins & Supplements (Adult, Kids, Pets) | Oral Care | Personal Care | Home Cleaners | Pet Care | Food & Snacks | Laundry | Sustainability & Naturals | CBD

Reverse Share Declines & Achieved #1 Rank In Category Within A Year

A sexual health leader driving relevance with a new generation of consumers 

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Bringing Professional Grade Skincare Benefits To The Masses

Reinvigorate a premier anti-aging brand, blending tradition with trending needs

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Introduced Game-Changing Technology Achieving Record Retailer Acceptance

 A prominent cat litter brand seeking to launch a new lightweight substrate 

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Staying Relevant In Sexual Health

Challenge: A sexual health leader needed to drive relevance with a new generation of consumers in an era of sexual transformation and new emerging cultural norms.

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Solution: Conducted consumer research to understand current behavior and barriers.  Then led all phases of innovation development from ideation through to market execution for an exclusive Amazon launch. The product achieved rapid success and enabled brand to secure full mass distribution where it propelled to the fastest-growing product in the category.

THE RESULTS

#1

RANK ON AMAZON WITHIN 8 WEEKS OF LAUNCH

+70%

INCREMENTAL TO CATEGORY AT NATIONAL RETAILERS

#1

TOP SELLING PRODUCT AT 5 KEY RETAILERS

Aniko Brand Advisors Innovation Case Study

The Cat Litter Conundrum 

Challenge: A prominent cat litter brand sought to launch a new lightweight substrate in a category riddled with retailer & consumer dissatisfaction.

Solution: Conducted research to identify top consumer needs and developed a winning proposition to expand the offering beyond the typical and mundane lightweight claims. 

Aniko Brand Advisors Innovation Case Study

The advantages of the product were brought to life for retailers, through a game-changing product demo that showcased its differentiation, helping it become an instant hit.

THE RESULTS

100%

NATIONAL ACCEPTANCE AT TOP RETAILERS

$30M

YEAR ONE REVENUE SUPRASSED FORECAST

+2

INCREMENTAL FACINGS NATIONALLY 

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Bringing Professional Benefits To The Masses

Challenge: Reinvigorate the market presence of a premier anti-aging brand, blending tradition with trending needs.

Solution: Expand an iconic skincare line, enhancing its proven efficacy with innovative products that echo the latest market trends.  The new products were developed to capitalize on the growth of high-end, medical-grade skincare, making top-tier anti-aging solutions more accessible to the mass market.  By introducing a groundbreaking claim that delivered wrinkle-reducing benefits better than leading dermatologist procedures – we set a new standard in at-home skincare emphasizing unparalleled value and leadership in anti-aging innovation.

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THE RESULTS

#1

NEW PRODUCT LAUNCH IN THE CATEGORY

#1

FASTEST-GROWING BRAND IN FACIAL CARE

2X

THE REVENUE FORECASTED FOR YEAR 1

Challenge: Leap Years, a pet supplement brand, stepped into the competitive pet care arena with a groundbreaking cellular health supplement aimed at slowing down canine aging. The obstacle was twofold: to carve out a presence in a little-known category and to secure the confidence of veterinarians and pet owners.  The goal was to establish Leap Years as a credible, go-to solution to help dogs age better.

Aniko Brand Advisors Digital Marketing Case Study

Taking The Leap

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Solution: To captivate our distinct audiences—veterinarians and pet parents—we crafted detailed target profiles and rolled out an integrated digital campaign, anchored in education and powered by word-of-mouth. Our communication stood on three strong pillars: heartfelt testimonials and proof points from pet parents, compelling scientific evidence, and narratives that touched the heart. Each digital platform was a stage for customized content, all leading to a seamless web experience fine-tuned for conversion. We continuously optimized based on feedback and results, ensuring every piece of content we put out was not just seen but felt and acted upon.

Aniko Brand Advisors Digital Marketing Case Study

THE RESULTS

5X

CTR ON TOP PERFORMING CAMPAIGN

+447%

INCREASE IN NEW SUBSCRIPTIONS

2.5X

REVENUE GROWTH

+320%

INCREASE IN DAILY ORDER RATE

Aniko Brand Advisors Digital Marketing Case Study

Skin In The Game 

Challenge: Cynosure, a B2B medical aesthetics leader, was grappling with promoting a complex portfolio of cutting-edge devices, each dictating a separate digital strategy. They needed to maximize reach,

efficiencies, and resonance with two distinct audiences - healthcare providers and consumers.  For doctors, the challenge was educating and exciting them on the technologies, so they’d invest in purchasing a high-end device and for consumers, it was about driving awareness and demand for these amazing pricey aesthetic treatments. 

Aniko Brand Advisors Digital Marketing Case Study
Aniko Brand Advisors Digital Marketing Case Study
Aniko Brand Advisors Digital Marketing Case Study

Solution: The solution was a bold streamlining move.  We scrapped the cluttered approach and crafted a narrative that was less about the devices and more about the results they could achieve.  Uniting the portfolio under a powerful “Energy Blends” campaign enabled us to clearly outline the multi-modal benefits of utilizing Cynosure devices together for better patient results, resonating with both healthcare providers and consumers.  This unified strategy simplified the customer journey, creating a cohesive digital ecosystem that highlighted the synergy of the devices working together to maximize patient outcomes.  Through a blend of patient and provider testimonials, before-and-after visuals, and live demos, we showcased the reimagined ‘Cynosure Way’ of emphasizing holistic, outcome-driven aesthetic solutions.  This strategic pivot repositioned Cynosure not just as a supplier of devices, but as a true leader in delivering superior aesthetic experiences in a crowded market.

THE RESULTS

20X

ROI ACROSS DIGITAL ACTIVATIONS

6X

INDUSTRY BENCHMARK CTR ACROSS ALL ADS

8X

BRAND ENGAGMEENT ON PAID SOCIAL

+300%

VISITOR TIME SPENT ON SITE

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Aniko Brand Advisors Sexual Health Social Media Case Study

Making Learning Sexy One TikToker At A Time

Challenge: A leading sexual health brand wanted to modernize sex education for Gen Z & Millennial consumers.

Solution: Developed TikTok strategy centered around short-form sex ed videos that leaned into platform trends to maximize reach & engagement. Further amplified brand’s personality by interacting with consumers in a relatable way via comments. 

Aniko Brand Advisors Digital Marketing Case Study

THE RESULTS

980K

AVERAGE LIKES ON PRODUCT FOCUSED POSTS

20M

VIEWS ON FIRST BRANDED POST

500K

FOLLOWERS IN FIRST THREE MONTHS

VIDEO PRODUCTION

Elevate your brand's narrative with our strategic video production services. We don't just make videos; we create visual extensions of your business strategy to drive tangible results. Our team specializes in translating your objectives into engaging stories that not only capture attention but also propel your business forward.

Aniko Brand Advisors Leap Years Dog Supplement Case Study

Driving Credibility With Veterinarians And Pet Parents

Leap Years: Curated WOM

OUR TASK: Drive awareness and credibility via testimonials and storytelling. We created over 15 unique testimonial-style videos with several real pet parents to cultivate authentic credibility. 

Leap Years: B2B Authority

OUR TASK: To reinforce the product's efficacy via authoritative voices in the pet care industry, we leveraged multiple veterinarians in a social media Q&A style series of videos.

Leap Years: Build Anticipation

OUR TASK: Create interest with the veterinary community by creating an engaging and elegant “coming soon” preview for the upcoming release of clinical data. 

Reach out for more examples of our capabilities including animation and motion graphics

PACKAGE DESIGN

Packaging is more than just a container for your product—it's the silent ambassador of your brand. Our package design services intertwine creativity with strategy, crafting designs that capture the essence of your business and speak directly to your customers' needs.

Reach out for more examples of our work

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