OUR MISSION
Make good brands unforgettable
With over three decades of client-side experience, we’ve honed a deep understanding of what businesses need: a harmonious blend of strategy and execution. Our agency is built on the belief that marketing solutions should be cohesive and seamless, every step of the way. We apply our expertise in growing iconic brands to develop comprehensive, end-to-end strategies that elevate good brands to greatness. Our approach simplifies the process, ensuring your vision is clearly understood and perfectly realized from conception through to completion.
Meet Our Founders
Put Our Experience To Work For You
Eileen Hsu
Founder
Meet Eileen, a genuine powerhouse in the world of marketing. Combining top-tier education, hands-on experience, and a dash of fun, Eileen is the go-to for those who want results with a human touch.
Her credentials? With an MBA from Cornell University, she's honed her skills not just in the classroom of an Ivy League institution, but in the boardrooms of Fortune 500 giants like Johnson & Johnson and Church & Dwight, where she developed transformative strategies and plans that grew iconic brands like Aveeno ®, Trojan ®, Clean & Clear ®, RoC ®, Vitafusion ®, Batiste ®, and Arm & Hammer ®. Yet, her expertise isn't confined to large corporations. Eileen thrives in the dynamic landscape of B2B, D2C, and entrepreneurial ventures, with a standout role as the Head of North America Marketing at Cynosure, a leading manufacturer within the beauty & medical aesthetics space.
What is her secret sauce? Her genuine love for people and her teams. What truly sets her apart is her heart. For Eileen, marketing is more than just the numbers; it's about understanding human stories and desires. With 20 years in the game, she's as curious as day one, always seeking the heartbeat behind every trend. At the heart of her success lies a fun-loving spirit, a commitment to excellence, and an obsession with seeing others thrive. She is a true ally for businesses that want to connect, resonate, and leave a mark while keeping it real.
Rob Anger
Founder
Meet Rob, a rare combination of a strategic thinker and the guy you'd want to grab a coffee with after a long meeting. His knack for seeing the big picture, combined with his down-to-earth approach, make him an invaluable asset in the world of marketing.
His credentials? Educated at Tulane University's Freeman School of Business where he earned his MBA with notable accolades, Rob's academic foundation is as solid as his track record. With a rich professional journey spanning top-tier companies like the Los Angeles Dodgers ®, Nestle Purina ®, PANOS brand ®, Church & Dwight ® & Cynosure ®, Rob has consistently showcased his expertise in diverse environments. Having reshaped industries and pioneered campaigns celebrated by AdAge and Buzzfeed among others, his professional prowess is undeniable.
What sets him apart? Rob's true strength lies in his ability to wear multiple hats with ease. Whether he's strategizing from a bird's-eye view, diving deep into data or brainstorming with his team over a casual lunch, he brings the same passion and commitment. Rob's approach is always fresh, always disruptive. Passionate about new adventures, he's always on the lookout for the next big thing, both in business and in life. His love for his family, especially his two daughters, grounds him, while his fear of missing out (FOMO) drives him to constantly explore, learn, and connect.
ANILA + KODI
Meet The Heart Of ANIKO
Inspired by our kids, Anila Anger's insightful perspectives and Kodi Hsu's loyal heart inspire us to approach business with heartfelt dedication and warmth. We bring fresh ideas and genuine care, treating every client’s journey as part of our extended family.
